A short message service (SMS) is one of the most effective ways to reach customers due to the dramatic change in how we communicate. Texting is a preferred method of communication because of its instant gratification. The majority of Americans (51%) say they have texted more than any other method of communication in the last 12 months

In 2021, SMS and text messaging enjoyed a 75% increase in popularity among consumers, according to Statista.

Data from SMSala shows that retailers are using text messages to connect with customers: brands sent 143% more SMS messages in March 2021 than they did in March 2021.

What's the best way to market your business with SMS?

A time-sensitive message, reminder, notification, personalized conversation, or cultivating relationships with engaged customers are all possibilities.

SMS has several unique marketing benefits, including:

As a result of its speed, immediacy, and two-way communication capabilities, it creates better customer experiences.
Make it easy for customers to contact your brand
Managing subscriber relationships and protecting user data.

SMS message types to consider

When planning your SMS marketing strategy, it is important to understand that you can send transactional and promotional SMS messages.

Transactional SMS

Order confirmations or delivery notifications are included in transactional SMS messages. Customers can be kept informed and loyal with SMS transactional updates. G2 reports that shipping updates and delivery confirmations are the two types of text messages customers prefer most.

Promotional SMS

Your target audience can receive Promotional SMS to increase sales, promote products, offer special sales, promote branded events, or build brand awareness. You don't want to feel spammy when you send promotional SMS. Instead, you want it to be timely and pertinent. If your customers take certain actions on your website, you can send them event-triggered messages. To encourage a customer to make a purchase, you can send them an abandoned cart text after they add an item to their cart but do not buy it.

What are the benefits of SMS marketing for your business?